Fender® Stratocaster | Daidō Moriyama Denim Trucker Jacket

A collaboration with Fender: a white Stratocaster, with the box logo between its pickups.

Fender was founded by Leo Fender in Fullerton, California, in 1946; it makes guitars, basses and amplifiers.

The Stratocaster, by Leo Fender, Freddie Tavares and George Fullerton, came out in 1954.

A collaboration with Daidō Moriyama, his black-and-white photographs on denim.

Daidō Moriyama was born in Ikeda, Osaka, in 1938.
He joined the photography magazine Provoke in 1969 and is known for rough, blurred, grainy street photographs.

Before working on his own, he assisted the photographer Eikoh Hosoe.