Wheaties® (1 Box) | Eyes Hooded Sweatshirt

A collaboration with Wheaties: a box of the cereal in camouflage, with Supreme’s box logo.

Wheaties is a wheat-flake cereal launched in 1924 by the Washburn Crosby Company of Minneapolis; it has called itself “the Breakfast of Champions” since 1933.

In 1934 Lou Gehrig became the first athlete pictured on its box.

A collaboration with AOI: a pair of eyes in embroidery.

AOI, or Aoi Industry (葵産業), is an embroidery studio in Tokyo; its shop opened in 2016.

For the 2019 release, Supreme made a short film about their embroidery work.
They also rework second-hand clothes in embroidery, and have made pieces with the Tokyo label BlackEyePatch.